Samsung's Galaxy A Fold and Flip aim to make foldable phones more accessible to the general public.
With roughly 80% of all foldable smartphone sales presently
going to Samsung, it's evident that the South Korean company will have to work
harder to maintain that position as competition heats up and there are whispers
that Apple may eventually introduce a bending phone as well. Cheaper foldable
phones would be one method to do this, and it appears that Samsung is currently
working on this.
Although Samsung has now lowered the price to $1,800 for the
OG Fold, which debuted in 2019, the company's book-like bending phone is still
out of reach for the majority of users.
Similar to the Z Flip, which has decreased in price from
$1,380 to $1,000 while remaining in the high-end category.
There were claims that Samsung might release a simplified
version of the Galaxy Fold between 2020 and 2021. This month, a leaker said
that inexpensive Samsung phones were back on the table but gave the impression
that they would be a member of the Galaxy A range rather than the Z family of
foldable phones, reigniting the speculations.
Korean news site ET News, which has a rather reliable track
record when it comes to leaks, has confirmed that rumor. According to the
article, Samsung is developing a budget-friendly foldable smartphone that will
cost less than 1 million won ($771).
We may presume that the phone will retail for more than $800
because taxes and customs will probably make it more expensive in other
countries. This largely corresponds to prior reports that the Galaxy Fold Lite
would have a starting price of $900.
According to the source, Samsung would scrimp on luxury
features and limit the Galaxy A foldable selection to only the essentials.
Previous rumors said that the Ultra-Thin Glass layer seen in Samsung's top
flexible phones will not be present on the company's cheaper bendable phones.
Additionally, according to the rumor, Samsung will provide
reasonably priced variations of the Galaxy Z Fold and Galaxy Z Flip. The
corporation is targeting a 2024 release date for the project, which is now in
the design and development stage.
Samsung appears to aim to boost the sales share of its
foldable form factor from a single-digit to a double-digit percentage within
its total range in addition to making its foldable phones more competitive. The
strongest indication that Samsung is placing a lot of money on this form factor
is the fact that it no longer produces the recognizable Galaxy Note
smartphones.
Samsung's Galaxy A smartphones are already a significant
contributor to sales, and they recently outperformed the high-end S series
devices.
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